Wednesday, October 1, 2008

How Companies Got Their Names (Interesting..)

Apple - for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. He was three months late in filing a name for the business, and he threatened to call his company Apple Computer if his colleagues didn't suggest a better name by 5 p.m. Apple's Macintosh is named after a popular variety of apple sold in the US. Apple also wanted to distance itself from the cold, unapproachable, complicated imagery created by the other computer companies at the time had names like IBM, NEC, DEC, ADPAC, Cincom, Dylakor, Input, Integral Systems, SAP, PSDI, Syncsort and Tesseract. The new company sought to reverse the entrenched view of computers in order to get people to use them at home. They looked for a name that was unlike the names of traditional computer companies, a name that also supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different.

Nero - Nero Burning ROM named after Nero burning Rome.

Nokia - started as a wood-pulp mill, the company expanded into producing rubber products in the Finnish city of Nokia. The company later adopted the city's name.

Mitsubishi - The name Mitsubishi has two parts: mitsu means three and hishi (changing to bishi in the middle of the word) means water chestnut, and from here rhombus, which is reflected in the company's logo.

Nike - named for the Greek goddess of victory.

Pepsi - Pepsi derives its name from (treatment of) dyspepsia, an intestinal ailment.

Xerox - The inventor, Chestor Carlson, named his product trying to say `dry' (as it was dry copying, markedly different from the then prevailing wet copying). The Greek root `xer' means dry.

Yahoo!- a "backronym" for Yet Another Hierarchical Officious Oracle. The word Yahoo was invented by Jonathan Swift and used in his book Gulliver's Travels. It represents a person who is repulsive in appearance action and is barely human. Yahoo! founders David Filo and Jerry Yang selected the name because they jokingly considered themselves yahoos

Sharp - Japanese consumer electronics company named from its first product, an ever-sharp pencil.

Qantas - From its original name, Queensland And Northern Territory Aerial Services.

McDonald's- from the name of the brothers Dick McDonald and Mac McDonald, who founded the first McDonald 's restaurant in 1940.

Lotus Software - Mitch Kapor got the name for his company from 'The Lotus Position' or 'Padmasana'. Kapor used to be a teacher of Transcendental Meditation technique as taught by Maharishi Mahesh Yogi.

Hyundai - connotes the sense of "the present age" or "modernity" in Korean.

Bridgestone - named after founder Shojiro Ishibashi. The surname Ishibashi (??) means "stone bridge", i.e. "bridge of stone".

AT&T - American Telephone and Telegraph Corporation officially changed its name to AT&T in the 1990s.

Accenture - Accent on the Future. The name Accenture was proposed by a company employee in Norwayas part of a internal name finding process (BrandStorming). Prior to January 1, 2001 the company was called Andersen Consulting.

Coca-Cola - Coca-Cola's name is derived from the coca leaves and kola nuts used as flavoring. Coca-Cola creator John S. Pemberton changed the 'K' of kola to 'C' for the name to look better.

DHL- the company was founded by Adrian Dalsey, Larry Hillblom , and Robert Lynn , whose last initials form the company's moniker.

Fanta - was originally invented by Max Keith in Germany in 1940 when World War II made it difficult to get the Coca-Cola syrup to Nazi Germany. Fanta was originally made from byproducts of cheese and jam production. The name comes from the German word for imagination (Fantasie or Phantasie), because the inventors thought that imagination was needed to taste oranges from the strange mix.

Hotmail - Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for Hotmail as it included the letters "HTML" - the markup language used to write web pages. It was initially referred to as HoTMaiL with selective upper casing. (If you click on Hotmail's 'mail' tab, you will still find "HoTMaiL" in the URL.)

LG - Combination of two popular Korean brands Lucky and Goldstar.